Alan Hirsch speaks below to how we must adopt a missional position to reach our culture. We must research and exegete the "tribes" that surround us. We have to adopt a cross-culture missiology and methodology.
Gone are the days when we can erect a building, put out a sign, ring a bell and people show up on our door steps to hear about Christ (if that ever really worked). We have to move from being a sitting people to a sent people. A people who engage the community around the corner and around the world. To understand that all ministry is indigenous and local first and foremost.
The process for reaching our culture is three-fold:
1. Identify the "tribes"--find out who lives around you, their customs, values, and shadow beliefs.
2. Learn the "language"--sure they speak English, but there is far more to language than words, there is meaning and metaphor. Even in as small a context as North Carolina is, there are at least three different definitions of what "barbeque" is. You cannot effectively share the gospel until you know the language.
3. Put down roots--it takes time for a missionary effort to take hold. We must establish credibility over time and prove that we are committed for the long haul.
Take a look at the video below and learn more about what it means to take on a missionary methodology.