Friday, August 20, 2010

Ministry Lessons from the "New" McDonalds

I follow Rev. William Chaney, Jr.'s blog and would suggest it would be worth following. Here is one of his recent posts about how McDonald's is changing its cultural understanding and what the church can learn from them. A link to the original article is at the bottom if you would like to leave him a comment. Here are his insights:

During our vacation this year we drove Niagara in an effort to be economical. It was fun and provided a lot of experiences that are missed as you fly to your vacation destination. As a general rule I usually do not eat at McDonald’s but this is my daughter’s restaurant of choice. My attitude quickly adjusted when I found out that each highway side McDonald’s has experienced a makeover. Bright new colors, open spaces to manage traffic, free WiFi, comfortable seats, restrooms were clean and the menu has changed. They now have several salad choices, smoothies, wraps and chicken choices which quickly got my attention. Traveling as a child I never remember McDonald’s being like this. I decided to ask the manager of one store what prompted all of the stores getting a makeover. He shared with me that the objective was to become more appealing to this generation without compromising their core business of providing a meal for a family at a reasonable price. Their competition was no longer other fast food restaurants but Panera, Starbuck’s, Dunken Donuts, Qdoba’s and other places that have done a great job of reaching the new and emerging culture.

I had these simple take- a- ways from our conversation and my observation.

  1. Churches that are in the process of revitalization need to make sure that their core ministry is making disciples and that this ministry is strong. The core ministry can have other ministries added to assist revitalization but if the core is not solid your efforts keep you spinning in circles. McDonald’s core of hamburgers and fries still drive their business but healthier food choices were necessary to reach more people and maintain market share. The food was freshly prepared to meet each order rather than being prepackaged.
  2. Churches that are in the process of revitalization should consider a makeover of their facilities. The signage, lighting, WiFi, new seats and design were created to give you a McDonald’s experience that moved beyond the food. What do visitors experience when they visit our congregations? The mood that was created in each restaurant was familiar to a coffee shop and several had greeters as you entered the main lobby area. Managers and team leaders had gone through hospitality training. The quality improvement was noticeable
  3. Churches in the process of revitalization need to be aware of the changing culture and your ability to connect with the culture. McDonald’s appears to have worked hard at being relevant in several areas. Near the racetrack the restaurant was themed on race cars. Near Niagara Falls the McD had a water theme including a mini fountain and fish in a pond. What ministry does your church offer that meets and connects with the needs of the people in the community where you reside?

Revitalization is not impossible but it does require the congregation to honestly evaluate their core ministry and become externally focused in how they do ministry.

Makeover for Revitalization � Making Disciples in an Emerging Culture

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