How to Bridge the Distance Between and Design

Marty Neumeier's great work on understanding the power and importance of branding. We in the church undervalue the importance of being able to articulate who we are, what we do, and why we do it. Getting clear about the mission and then being able to make that brand clear and focused will allow us to be far more effective at connecting people to Christ, Christian community, and their divine calling.

Consumed by the Call,
Marty

The Brand Gap

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